At PLMA’s "World of Private Label" – one of the world’s largest private label trade shows – 37 Hungarian companies presented their products this year. 20 exhibitors joined the Agricultural Marketing Centre’s (AMC) national stand, while 17 participated independently. The event welcomed 3,160 exhibitors from 75 countries at the RAI Convention Centre in Amsterdam. Ambassador Dániel Horogszegi Szilágyi-Landeck and staff from the Hungarian Trade Office visited the Hungarian booths, discussing business opportunities in the Netherlands and the experiences gained at the fair. AMC’s CEO, Péter Ondré, introduced the expanding Hungarian Food Business Program, now featuring nearly 300 Hungarian food companies on its platform.
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