Due to COVID, more and more Europeans are choosing a destination within the continent for vacations. Hungary is a popular travel destination among the Dutch. To further strengthen this, the Hungarian Tourism Agency organized a B2B promotional event in Amsterdam on October 5th 2021, with the participation of Dutch tourism professionals, focusing on rural destinations and opportunities for active recreation, wellness and health tourism services, which are unique in Hungary. The event was opened by András Kocsis, Ambassador of Hungary to The Netherlands.