PLMA's annual trade show was held at the RAI Exhibition Centre in Amsterdam on 23-24 May 2023. The event has been supporting collaboration between food/ non-food retailers and manufacturers for over thirty-five years and serves as a platform for retailers to explore innovative products, establish new connections, and uncover fresh ideas that contribute to the success and expansion of their private label programs. A total of 20 prominent Hungarian companies showcased their offerings within the national pavilion in cooperation with AMC (Agricultural Marketing Centre), while an additional 15 companies presented their products independently as exhibitors.


Ambassador Andras Kocsis and Commercial Attaché Edit Pápai joined the program, visited the Hungarian exhibitors and discussed potential business prospects in the Netherlands.